The internet has changed the way we market our products and services, and two of the most popular strategies are Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Let’s take a look at the differences between PPC and SEO and the advantages and disadvantages of each. What is PPC? Pay-Per-Click (PPC) is a form of digital…
As the traditional radio landscape continues to erode, streaming audio is becoming an increasingly attractive option for advertisers looking to reach their target audience. In fact, streaming audio ads have an average completion rate of 90%, making this a highly effective avenue for putting your message in front of potential customers. From a demographic standpoint,…
SEO is an important part of any marketing strategy for businesses of all sizes. It is a process of optimizing webpages and content for search engines such as Google and Bing, allowing for higher visibility in the search engine rankings.
As we approach the holidays this year, it’s more important than ever to get out and support your local Community. From clothing boutiques to home goods, gift shops to restaurants, and anywhere else in between, our local businesses need our support now more than ever, and this holiday season is the perfect time to show our gratitude and do our part to help keep our communities thriving.
The holiday season is one of the busiest and most important times for retailers. Whether your business is large or small, you can take advantage of the increased shopping and competition among brands to get your share of holiday retail sales.
Does your business currently use geotargeting advertising, a.k.a. geofencing, to target active prospects aggressively? If you don’t know the answer to that (or don’t even understand the terminology we just used), chances are, you are not. But you should be! Because with geofencing, your business can create a digital barrier to track potential customers in…
