Does your business currently use geotargeting advertising, a.k.a. geofencing, to target active prospects aggressively? If you don’t know the answer to that (or don’t even understand the terminology we just used), chances are, you are not. But you should be! Because with geofencing, your business can create a digital barrier to track potential customers in…
Wouldn’t it be nice if someone local to your area needed a service that your business provided them, and they simply went to an internet search engine, typed in the name of your company, and immediately found your website? Unfortunately, nothing is THAT easy to find online! Especially when many businesses provide the exact same…
Whether you are new to the complex world of digital marketing or if you consider yourself a seasoned expert, creating a comprehensive digital marketing budget can be intimidating. But just because it can be intimidating doesn’t mean you can neglect this step. Businesses like yours are dependent on growing a solid marketing campaign to help…
“When you speak to everyone, you speak to no one.” – Meredith Hill CEO, Institute for Travel Entrepreneurs When you recognize that everyone is not your customer and figure out who your customer is, that’s when your business will transform. But how do you determine WHO your customers are? This is where defining your…
Today’s customers and consumers rely on one main thing to learn about businesses: the internet. No matter what your presence is on the web, it’s absolutely vital that you have a great and appealing website to represent your business or company. Unfortunately, your website should do more than just educate your audience about your business–…
With the amount of individuals searching for a variety of products and services nearly every minute, opportunity is abundant for all businesses. However, adequately capitalizing on those individuals searching vigorously for what they need is fast becoming an around-the-clock endeavor. Towing is a commodity. A car needing a tow is a veritable emergency, and…
