As the traditional radio landscape continues to erode, streaming audio is becoming an increasingly attractive option for advertisers looking to reach their target audience. In fact, streaming audio ads have an average completion rate of 90%, making this a highly effective avenue for putting your message in front of potential customers.
From a demographic standpoint, streaming audio is appealing to a wide variety of audiences. According to recent studies, 83.5% of adults in the United States have streamed audio in the past 30 days, while a large proportion of millennials and Generation Z are turning to streaming audio on a monthly basis. Additionally, 56% of women in the country are reportedly using streaming audio on a regular basis. The median age of a streaming audio listener is 34, while the median age of those who use traditional radio is 46.
In comparison to traditional radio ads, streaming audio marketers have a few distinct advantages. For example, streaming audio ads offer a higher degree of personalization and customization, allowing advertisers to tailor their messages to specific audiences. Additionally, streaming audio is also much more cost effective than traditional radio, requiring less money up front and offering better ROI potential for your campaigns.
At Badger Digital Marketing Solutions, we provide cutting-edge streaming audio services that can help you bring your marketing efforts to the next level. With our targeted streaming audio solutions, you can reach your desired audience with pitch-perfect creative, from audience targeting to commercial production and more. To learn more about how we can help you enhance your audio segments, contact Alex at 414-800-2852 or email Alex@BadgerDigitalMarketingSolutions.com.
References:
1. https://www.nab.org/online-spot-radio/research/streaming-audio-listening-grows/
2. https://www.nielsen.com/us/en/insights/report/2017/the-power-of-audio-streaming–january-2018/
3. https://soundtiger.mixserv.com/streaming-audio-advertising/
4. https://www.prnewswire.com/news-releases/streaming-audio-advertising-revenue-is-set-to-surpass-one-billion-dollars-this-year-300903164.html
5. https://adage.com/article/media/streaming-audio-Fill-gap-poised-erode-earnings-radio-stations/2302629/
6. https://badgerdigitalmarketingsolutions.com/
