The holiday season is one of the busiest and most important times for retailers. Whether your business is large or small, you can take advantage of the increased shopping and competition among brands to get your share of holiday retail sales. To stand out from the competition, it’s important to have a comprehensive online presence, and this involves using a variety of digital marketing tactics such as web and mobile display, geo-fencing, email marketing, Facebook and Instagram, and streaming video.
1. Web and Mobile Display: To ensure your company’s message is reaching potential customers, consider engaging with relevant websites and apps through display advertising. Web and mobile display ads can be used to target a desired demographic and drive more visit to your physical store or website.
2. Geofencing: Geofencing is a great way to increase foot traffic at the store by targeting nearby shoppers with special offers and discounts. Using GPS and wireless technology, you can track a person’s location and send a custom message to them within a designated area.
3. Email Marketing: Email is still one of the most effective digital marketing tactics, and the holidays are a great opportunity to reach out to potential and existing customers. Use customer data to segment your mailing list, enabling you to create more effective and personalized messages.
4. Facebook & Instagram: With their massive user base, Facebook and Instagram are great channels to reach out and connect with current and potential customers in a more interactive and engaging way. Leverage these channels to promote special holiday offers and discounts as well as images and videos to showcase your products in more creative and eye-catching ways.
5. Streaming Video: Streaming video is a great way to connect with prospective customers and holiday shoppers. Take advantage of platforms like YouTube and Vimeo to distribute creative videos of your products and services that will resonate with consumers.
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With the right digital strategy and competitive pricing, you can get your share of holiday retail sales and increase your customer base. To learn more about implementing effective digital marketing tactics, click here: Digital Agency | Badger Digital Marketing Solutions or Call 414-800-2852
